Going Global:
Take your business to profitable new markets

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"These workshops should be mandatory for anyone thinking of exporting or joining a government-sponsored trade mission"
— P.F., Cabinet Manufacturer

Don't just survive. Go global and thrive!

The Wood Manufacturing Council is excited to present Going Global—a series of five hands-on workshops that give entrepreneurs, executives and managers in the advanced wood-manufacturing industry the information they need to compete in the global marketplace and capitalize on a world of opportunity.

Content is 100% practical

• Learn to identify and research the export markets that are best for your products
• Understand the challenges, opportunities and complexities of global trade
• Discover how to plan, finance and manage profitable export activity
• Hear about and analyze wood-industry export success stories
• Plug into exporting resources and education opportunities
• Assess your company's overall readiness for global trade

Workshops are now scheduled

We recognize that you're busy building your business, so we're coming to you. Workshops will be held across Ontario throughout 2012 to give you easy access to up-to-date insights into international trade realities and strategies. Check the dates and locations listed, give us your contact info and we'll let you know when registration is open.

Dates and Locations

Introduction to International Trade
Hanover March 1   Kitchener March 20   Thunder Bay March 22
(Thunder Bay to be broadcast live to Kenora, Dryden and Fort Frances)
Click here for details of the topics covered in Introduction to International Trade workshop.

International Trade Research and Marketing
Toronto March 28
Click here for details of the topics covered in Research & Marketing workshop.

Supply Chain Management and Importing
Toronto March 28
Click here for details of the topics covered in Supply Chain Management & Importing workshop.

Cultural Aspects of International Trade
Toronto March 29
Click here for details of the topics covered in Cultural Aspects workshop.

International Trade Finance
Toronto March 29
Click here for details of the topics covered in the Finance workshop.

Designed for wood industry professionals
Facilitated by a seasoned trade expert, each half-day Going Global workshop is designed specifically for professionals such as you—entrepreneurs, executives and managers in the wood-manufacturing industry:

1. Introduction to International Trade uncovers and analyzes the full range of principles, resources and best practices of exporting success. This workshop is the perfect overview of all topics and will help you decide whether Going Global is right for your business.
2. International Trade Research and Marketing is a jam-packed resource that explores research principles, practices and techniques, sources of information, types of data analysis, the decision to market abroad, market-entry strategies and the positioning of your products, brand and company.
3. Cultural Aspects of International Trade is an extremely popular workshop that investigates the influence of culture on consumption, the cultural components of negotiations, the development of cultural intelligence and the preparation of workers to travel and work overseas.
4. Supply Chain Management and Importing carefully examines importing best practices, international commercial terms, trade documents, the reverse supply chain, and planning, production, delivery and inventory management.
5. International Trade Finance takes a hard look at financing rules, regulations, sources, opportunities and risks.